But I really think of myself as a creative curator; someone who works closely with an awesomely eclectic group of experts to translate what they need to say into something that people like you and me want to learn more about. Are you a marketing director looking to increase traffic to your amazing new website? Yep, I can help you do that. A museum curator wanting to attract a broader audience than what you’re used to? I’ll design your exhibit and also help you get the word out with a gorgeous marketing campaign.
I believe in vibrantly visual storytelling as a way to get people to see all the cool things that I see. And design—from exhibit design to marketing graphic design—is my favorite way to do that. Just thinking about all the cool stuff out there makes me happy. And this is a beautiful thing.
I love going to museums. And so do lots of other people. Exhibits run the gamut: many are fun, moving, thought-provoking, unexpected. But some are annoying, boring, or just plain confusing. I really enjoy translating what curators want to say in an exhibit into visuals that people respond to. And these are some examples of how I've done it.
It all starts with your mission. And your mission is my mission. Everything that happens between your mission and what visitors experience is what I think of as "branding." It's not just about a cool logo and a signature color. It's about listening (to you, to your visitors, to potential clients) and understanding that "branding" is about building relationships and making connections...with real live people. It's a visual promise to deliver what you say you are going to. Together we can do that. I promise.
Yes, we live in an increasingly digital world. But it would be a mistake to overlook the power of print media, especially for member solicitations, annual reports, and other direct mail. Digital + print are each pieces of the same puzzle and are essential for any cohesive marketing plan. I design pieces to work well across both digital and print platforms in order to appeal to the broadest target markets.