I’m a designer.
I’m also a visual  storyteller.

But I really think of myself as a creative curator; someone who works closely with an awesomely eclectic group of experts to translate what they need to say into something that people like you and me want to learn more about. Are you a marketing director looking to increase traffic to your amazing new website? Yep, I can help you do that. A museum curator wanting to attract a broader audience than what you’re used to? I’ll design your exhibit and also help you get the word out with a gorgeous marketing campaign. 

 

I believe in vibrantly visual storytelling as a way to get people to see all the cool things that I see. And design—from exhibit design to marketing graphic design—is my favorite way to do that. Just thinking about all the cool stuff out there makes me happy. And this is a beautiful thing.

Projects

Museum Exhibits + Graphics

I love going to museums. And so do lots of other people. Exhibits run the gamut: many are fun, moving, thought-provoking, unexpected. But some are annoying, boring, or just plain confusing. I really enjoy translating what curators want to say in an exhibit into visuals that people respond to. And these are some examples of how I've done it.

  • Longwood Gardens | Water & Wonder exhibit | 2017
    Longwood Gardens | Water & Wonder exhibit | 2017
  • Union League of Philadelphia | Discovering Art in Philadelphia exhibit | 2017
    Union League of Philadelphia | Discovering Art in Philadelphia exhibit | 2017
  • Rosenbach Museum | Alice in Wonderland exhibit | 2015
    Rosenbach Museum | Alice in Wonderland exhibit | 2015
  • Brandywine River Museum | holiday graphics | 2016
    Brandywine River Museum | holiday graphics | 2016
  • Penn Museum | Maya 2012 exhibit graphics
    Penn Museum | Maya 2012 exhibit graphics
  • Penn Museum | Imagine Africa exhibit
    Penn Museum | Imagine Africa exhibit
  • Rosenbach Museum | Frankenstein & Dracula exhibit | 2018 (photo: Bluecadet)
    Rosenbach Museum | Frankenstein & Dracula exhibit | 2018 (photo: Bluecadet)
  • Rosenbach Museum | Frankenstein & Dracula exhibit | 2018 (photo: Bluecadet)
    Rosenbach Museum | Frankenstein & Dracula exhibit | 2018 (photo: Bluecadet)
  • Rosenbach Museum | Alice in Wonderland exhibit
    Rosenbach Museum | Alice in Wonderland exhibit
  • Penn Museum | Maya 2012 exhibit
    Penn Museum | Maya 2012 exhibit

Marketing & Branding

It all starts with your mission. And your mission is my mission. Everything that happens between your mission and what visitors experience is what I think of as "branding." It's not just about a cool logo and a signature color. It's about listening (to you, to your visitors, to potential clients) and understanding that "branding" is about building relationships and making connections...with real live people. It's a visual promise to deliver what you say you are going to. Together we can do that. I promise.

  • Winterthur Museum | Exterior banners
    Winterthur Museum | Exterior banners
  • Winterthur Museum | Billboard
    Winterthur Museum | Billboard
  • Mt. Cuba Center | Billboard
    Mt. Cuba Center | Billboard
  • Rosenbach Museum | Frankenstein & Dracula exhibit | Exterior banners
    Rosenbach Museum | Frankenstein & Dracula exhibit | Exterior banners
  • Winterthur Museum | 3-page magazine print ad
    Winterthur Museum | 3-page magazine print ad
  • Rosenbach Museum | Discovering Ulysses exhibit logo
    Rosenbach Museum | Discovering Ulysses exhibit logo
  • Penn Museum | Excavating Ground Zero exhibit logo
    Penn Museum | Excavating Ground Zero exhibit logo
  • Sunnyside Biomedical | logo design
    Sunnyside Biomedical | logo design
  • Winterthur Museum | Collectors Circle logo
    Winterthur Museum | Collectors Circle logo
  • Rosenbach Museum | Frankenstein & Dracula logo
    Rosenbach Museum | Frankenstein & Dracula logo
  • Winterthur Museum | Print advertising campaign
    Winterthur Museum | Print advertising campaign

Print Design

Yes, we live in an increasingly digital world. But it would be a mistake to overlook the power of print media, especially for member solicitations, annual reports, and other direct mail. Digital + print are each pieces of the same puzzle and are essential for any cohesive marketing plan. I design pieces to work well across both digital and print platforms in order to appeal to the broadest target markets.

  • Freeman's Auctionners | International View magazine design | 2017
    Freeman's Auctionners | International View magazine design | 2017
  • Mt. Cuba Center | Spring 2017 Program Guide
    Mt. Cuba Center | Spring 2017 Program Guide
  • Winterthur Museum | Member Calendar
    Winterthur Museum | Member Calendar
  • Winterthur Museum | Collectors Circle brochure
    Winterthur Museum | Collectors Circle brochure
  • Single Magazine | Cover Designs
    Single Magazine | Cover Designs
  • King of Prussia Mall | Brochure Design
    King of Prussia Mall | Brochure Design
  • Natural Lands Trust | Member solicitation direct mail
    Natural Lands Trust | Member solicitation direct mail
  • Simon & Schuster | Curious Buddies | Children's books brochure
    Simon & Schuster | Curious Buddies | Children's books brochure
Contact

Get in Touch

 

Mary Anne Casey | Design + Strategy
917.612.4122
casey@olivetreedesign.com